It should come as no surprise to you or anyone else that our interactions with each other, with businesses, with customers, with partners, and, well, with pretty much everyone has changed dramatically in recent decades. Smart phones, social media, the internet: the world is in constant digital development, and our relationships are often now forged (at least in part) through a digital lens.
Reality is digital
The PwC Global Consumer Insights Survey 2019 insists that the survey’s “findings attest to the steady encroachment of digital technologies into every corner of consumers’ lives.” For example, the percentage of those who make purchases online once or more a week increased this passed year by 5% (to a 31% total) – and those that claimed they “never” make purchases online dropped by 3% (to only 7% overall).
The shopping experience is transforming into more of a dual process, whereby consumers are browsing through shops and products online before they make their way to the physical shop (if they make it there at all). They’re being introduced to products on social media, and then searching out more information online – and then maybe they go to a brick-and-mortar store for the purchase.
The point here is that, in one way or another (internet, social media platforms, etc.), the vast majority of consumers find businesses and products online, digitally. In other words, today’s business, if they are intending to turn profits and survive (which, of course, they all are), must engage their client-base digitally. They require digital development.
Business needs to exist digitally, and being digital means executing an always growing digital development plan. We at Thinkbound understand the significance of mastering the digital landscape for businesses. We understand that such mastery requires constant development and nurturing.
One doesn’t simply develop a website and then leave it: it requires consistent updating, new content, connections to social media accounts (which require their own content and maintenance), optimization for the latest relative keywords, updated security, and so on. And all of this is accomplished best when the right data is collected, assessed, and utilized to inform all of the above – on an ongoing basis.
From web design and e-commerce through the development of management systems and administrative portals to the design of web applications and more, wherever your business needs to exist digitally, Thinkbound brings that digital need into existence.
Break through your digital boundaries
Digital development is an important segment of what we do at Thinkbound. Our process is based on three basic principles – disruption, design, and development.
We work closely with your team to understand where you are, what might be limiting you, and where your business intends to go. Based on these *Think sessions, together we can determine what is currently working for your company, and what is not – and then how to make everything work towards the overarching, ‘big picture’ goals of your company.
So, what we want to do is to breakdown any boundaries that are preventing your business from focusing and attaining those larger goals. We want to disrupt the present, so that we can properly develop your digital presence and help design your future. This is digital development.
We take a collaborative approach, because working together will take us beyond the obvious and mundane towards creation, innovation, and evolution. Together, we’ll think through your boundaries, and help develop your business to increase your success in the digital world.
The future is digital, and the future is now. Find out more about how to build your future with Thinkbound here.