Did you know there are 25 million business Instagram users every month? That number makes up just a small fraction of Instagram’s staggering 1 billion monthly user base; But 80% of those users follow brands and businesses. There is a huge piece of marketing real estate to be had on this social media platform. In the past two years, Instagram growth has nearly doubled its user base, reaching numbers that make it twice the size of Twitter. Instagram has also been rolling out features that are geared to users who have weak connectivity or no data plans, expanding their market even farther.
Created in 2010, Instagram only took three years to reach 100,000 users. This unprecedented growth in the United States and other markets has been impressive. From December of 2016 to April of 2017, Instagram grew by 100,000 users, attracting this astounding amount of individuals in less than six months!
75% of users take action after visiting a post.
So business Instagram is clearly as valuable tool, but do you know how to make the most of this marketing gold mine? Instagram Growth Management allows you to boost engagement, traffic and conversions by unlocking all the tools Instagram for business has to offer. Tag followers within profile descriptions and add effective hashtags to market to your chosen audience. Instagram has the highest interaction rate among all social media platforms – by a lot! With a 2.2% per-follower interaction rate, Instagram leaves parent company Facebook in the dust (0.22%). That’s because users want to see new products and are primed to take action. 60% of users find new products on Instagram and an amazing 75% of users take action after visiting a post.
Do you have a Business Instagram?
Any business that is relying on organic traffic or posting without using tools like Instagram for Business won’t be around for much longer. With features like Instagram Stories and sponsored content, there’s no limit to the ways you can engage with your customers.
A successful business on Instagram uses meaningful content, captivating images and well-managed user engagement to grow their business. Thinkbound are your creative thought partners for your business’ social media management. We curate valuable content that will increase engagement and give you a piece of the 200 million users who visit business profiles daily.
The top brands on Instagram post 4.9 times per week.
Content is king, but frequency is the queen. The top brands on Instagram post 4.9 times per week. We can curate valuable posts that will reach your customers where they are whenever they are online. Manage your business’ growth with Instagram Growth Management and make the most of your social media presence.