A Bing local listing could be the missing piece of the puzzle for your company’s SEO. While Google is the clear forerunner when it comes to online search engines, Bing holds a quarter of the market for monthly search queries. At over 4 billion searches a month, your company could be missing out on some serious traffic. You may not want to go as far as creating an SEO strategy unique to Bing (or maybe you do), setting up a Bing Local Listing will help boost your Google SEO ranking and drive traffic to your website.
What is a Bing Local Listing?
This feature is part of Bing Places for Business, which operates similarly to Google Business. Bing Places launched in April 2013 and is an advances search facility that connects you with your customers easily. Local listings mean that you appear at the top of the list for potential customers in your area. Local SEO is an often overlooked part of your overall strategy, but one that is essential to reaching your customers. A Bing local listing will optimize your website to be there when your customers need it.
Local SEO is an effective way to market your small business online. While Content strategies and things like social media engagement are key for getting your website to rank, Local SEO focuses on targeting the customers in your area who are already looking for your services. Localized content tells your customers who you are, where you are, and why they need to come to you.
In three steps you can add your business to Bing and improve your local SEO.
- Claim your listing: Chances are Bing has a listing for your business already. If your business has multiple locations or have recently moved you can update and add listings using the bulk upload tool.
- Complete your listing profile: Make sure all your information is correct and up-to-date. There are features to add photos, hours of operation and more.
- Verify your listing: this is a one-time security step to protect your listing from unauthorized changes. Verify your listing by receiving a PIN at your business address, phone or email.
Benefits of Bing Places
This tool allows you to enhance your business – especially those just starting out or operating on a smaller scale. Easily connect with customers in your area, promote your business activities, and keep customers in the know. What’s more, a Bing local listing will help your rank on Google. When ranking web pages, Google looks beyond its own listings to consider how many listing websites your company is on. Even if Bing isn’t your primary focus for SEO ranking, creating a local listing with Bing is a great way to increase your overall ranking on the internet.