Discount Storage Insurance (www.discountstorageinsurance.com) revolutionized the storage insurance industry by developing a fully streamlined, customer-centric platform that addresses common pain points in the contents insurance purchasing process. This case study examines how Thinkbound transformed the storage insurance landscape through innovative technology and customer-focused solutions.
Accomplishments
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Mobile-Focussed Design
The website was redesigned to allow customers ‘on the go’ to complete their insurance purchase in under 3 minutes from their mobile devices, significantly reducing friction in the buying process. Thinkbound, a leading web development company in Toronto, also developed flexible insurance packages with customizable add-ons to meet every customer’s needs.
Integrated customer service into IT
By embedding customer service into the IT infrastructure, Thinkbound ensured rapid development of administration tools, enhancing scalability and customer service responsiveness. This was part of their web app development services, allowing for a smoother interface and faster processing times.
Claims Processing
Implemented online claims submission and processing within the platform. Online forms and image submissions and tools for quickly producing the required evidence for underwriter to review.
Digital Marketing and SEO
Automated Communication Systems
Developed automated notifications for storage facilities about expired insurance policies. Reminders of past due invoices for policies. Email and process of insurance certificates, and more.
Result
The implementation of these solutions led to significant improvements in Discount Storage Insurance operations and customer satisfaction. Checkout time was reduced to under 5 minutes, increasing conversion rates. Customer retention was improved through prepayment incentives and reminders. Enhanced scalability and efficiency in customer service and policy management was gained through automations. Discount Storage Insurance also expanded its market reach through API integrations to affiliate insurance agent sites. Claims processing time was reduced by 60% and achieved month over month doubling in traffic and conversions. Gaining a large market share in the storage insurance industry within its first year of operation all while continuing its growth, innovation and dedication to its customers.
