Baycrest@Home, is a vital initiative providing support and resources for family caregivers of older adults experiencing cognitive decline via a fully digital experience. Baycrest@Home sought to enhance its service to become a subscription based service. Thinkbound Marketing Solutions Inc. was engaged to execute this project, leveraging their expertise in custom WordPress development and digital strategy to create an accessible, user-friendly, and functional e-commerce transformation
Accomplishments
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Custom Checkout Process
This process was streamlined to reduce friction, minimize steps, and offer multiple payment options. The result was a more efficient and user-friendly checkout experience that led to higher conversion rates and user satisfaction. This showcases Thinkbound’s expertise in delivering custom web development services in Toronto, focused on optimizing user engagement.
Unique Subscription Management
Our team at Thinkbound, a leading web application development company, custom-built the subscription management system for Baycrest@Home to address their unique requirements.
The system enables users to seamlessly select, upgrade, or downgrade their membership plans while integrating automated billing and renewal reminders. This reduces administrative workload and boosts user retention. Designed for flexibility, the platform supports both short-term and long-term memberships, delivering a user-centric experience tailored to diverse subscription needs.
Accessibility Enhancements
By meeting WCAG 2.1 Level AA standards, the website became significantly more accessible to users with disabilities. Features such as screen reader compatibility, keyboard navigation, and appropriate color contrast were implemented. These enhancements ensured that all users, regardless of their physical or cognitive abilities, could navigate and use the website effectively. This commitment to accessibility not only improved user satisfaction but also aligned with Baycrest@Home’s inclusive mission.
Website Redesign
The Baycrest@Home website was completely redesigned with a modern, intuitive interface and mobile responsiveness, creating a seamless experience across desktops, tablets, and smartphones. This redesign not only improved the visual appeal but also reduced bounce rates and enhanced overall satisfaction, demonstrating Thinkbound’s capability in delivering high-quality print marketing services in Toronto that focus on digital branding and engagement.
Migrating existing users
Thinkbound managed the migration of existing users to the new platform with minimal disruption. A comprehensive data migration plan ensured that user accounts, subscription details, and historical data were seamlessly transferred. This process included thorough testing and validation to ensure data integrity and continuity of service. As a result, users experienced a smooth transition to the new platform without losing access to their accounts or content.
Result
Thinkbound’s transformation of the Baycrest@Home website addressed the critical challenges and delivered an e-commerce solution that enabled members to transact online and gain access to invaluable resources and event bookings in an accessible and secure method, ultimately supporting Baycrest@Home’s mission to provide valuable resources and support to caregivers of older adults with cognitive decline.
