• Baycrest@Home


Baycrest is committed to creating a world where every older adult enjoys a life of purpose, inspiration and fulfilment. Baycrest@Home now brings this vision home to you.

Baycrest@Home, is a vital initiative providing support and resources for family caregivers of older adults experiencing cognitive decline via a fully digital experience.  Baycrest@Home sought to enhance its service to become a subscription based service. Thinkbound Marketing Solutions Inc. was engaged to execute this project, leveraging their expertise in custom WordPress development and digital strategy to create an accessible, user-friendly, and functional e-commerce transformation


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Custom Checkout Process

A tailored checkout process was implemented to enhance the user experience during subscription and event registrations.

This process was streamlined to reduce friction, minimize steps, and offer multiple payment options. The result was a more efficient and user-friendly checkout experience that led to higher conversion rates and user satisfaction.

Unique Subscription Management

The subscription management system was custom-built to cater to the unique needs of Baycrest@Home.

Users could easily select, upgrade, or downgrade their membership plans. Automated billing and renewal reminders were integrated, reducing administrative overhead and improving user retention rates. This system allowed for flexible subscription options, accommodating both short-term and long-term memberships with ease.

Accessibility Enhancements

By meeting WCAG 2.1 Level AA standards, the website became significantly more accessible to users with disabilities. Features such as screen reader compatibility, keyboard navigation, and appropriate color contrast were implemented. These enhancements ensured that all users, regardless of their physical or cognitive abilities, could navigate and use the website effectively. This commitment to accessibility not only improved user satisfaction but also aligned with Baycrest@Home’s inclusive mission.

Website Redesign

The complete redesign of the Baycrest@Home website focused on modern aesthetics, intuitive navigation, and mobile responsiveness. The user interface was revamped to be clean, engaging, and easy to navigate. The design was optimized for various devices, ensuring a seamless experience on desktops, tablets, and smartphones. This redesign improved user engagement, reduced bounce rates, and enhanced overall satisfaction.

Migrating existing users

Thinkbound managed the migration of existing users to the new platform with minimal disruption. A comprehensive data migration plan ensured that user accounts, subscription details, and historical data were seamlessly transferred. This process included thorough testing and validation to ensure data integrity and continuity of service. As a result, users experienced a smooth transition to the new platform without losing access to their accounts or content.


Thinkbound’s transformation of the Baycrest@Home website addressed the critical challenges and delivered an e-commerce solution that enabled members to transact online and gain access to invaluable resources and event bookings in an accessible and secure method, ultimately supporting Baycrest@Home’s mission to provide valuable resources and support to caregivers of older adults with cognitive decline.